During the 2018 FIFA World Cup in Russia, we facilitated a high-impact collaboration between FIFA Online 4, the official FIFA-licensed online game, and Italian football legend Andrea Pirlo — tapping into World Cup energy to elevate the game’s brand presence.

Based on the client’s market goals, we brought Pirlo to Haosheng Football Park in Shenzhen to headline a branded offline activation. His visit drew massive attention from both football fans and gamers across China. Related social media content surpassed 10 million views, and engagement with FIFA Online 4’s World Cup campaign hit record highs, driving a surge in new downloads and user registrations.

The partnership not only boosted campaign performance but also reinforced the game’s identity as the officially licensed World Cup title, deepening brand recognition among core players.