In 2020, we successfully helped Yili Group’s premium yogurt brand Ambrosial sign global football icon David Beckham as brand ambassador.

Under the campaign theme “Reignite 2020”, Ambrosial launched a custom Beckham Totem Edition — a full-scope collaboration from creative concept to visual design to product packaging. The launch instantly reignited consumer attention and drove a sharp rise in brand buzz.

With Beckham’s unmatched star power and mass appeal, Ambrosial made a bold crossover into the sports space — amplifying its image as youthful, stylish, and forward-thinking. The campaign significantly boosted brand visibility in the broader sports lifestyle market, reinforcing Ambrosial’s cultural relevance beyond the dairy aisle.