In a dynamic move to energize its global image, NISSAN teamed up with Belgian football superstar Eden Hazard for a high-impact brand collaboration. The partnership was designed to align NISSAN’s spirit of agility, precision, and performance with Hazard’s electrifying presence on the pitch.

Through a mix of visual campaigns, brand activations, and targeted fan engagement, the collaboration connected with a new generation of consumers who value both speed and style. Hazard’s influence brought a fresh burst of relevance to NISSAN’s identity, helping the brand break through the noise in both the sports and lifestyle spaces.

By tapping into Hazard’s international appeal and football credibility, NISSAN further strengthened its footprint in the pan-sports marketing space, driving resonance across global markets.