In 2018, we created a World Cup–themed commercial for Carlsberg, designed for both digital platforms and offline retail placements during the tournament.

Leveraging Carlsberg’s long-standing front-of-shirt sponsorship with Liverpool FC, we developed a custom creative concept featuring Liverpool legend Michael Owen. From early-stage ideation and scriptwriting to final production, we delivered a full-service solution from start to finish.

Titled "Football Gets Better with Carlsberg", the film seamlessly blends two powerful passions — football and beer — with Owen at the heart of the story. Inspired by Carlsberg, he breaks into a dazzling display of footwork that leaves fans in awe, spotlighting the brand's charm and leaving a lasting impression against the thrilling backdrop of the World Cup.